Top 5 Hasbro Games: Android Performance in Brazil Q1 2023

In Q1 2023, the performance of Hasbro's top five games on the Android platform in Brazil exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at how these games fared:

World of Peppa Pig: Kids Games saw a significant rise in weekly revenue, peaking at approximately $333 in the final week of March. Weekly downloads fluctuated, starting strong with around 29K in early January, dipping mid-quarter, and ending at nearly 22K in the last week of March. Active users showed a similar pattern, starting at 85K and closing the quarter at about 77K.

Peppa Pig: Polly Parrot did not generate any revenue during the quarter. However, its weekly downloads began at 14.6K and peaked at 30.1K in mid-January, before declining to 8.8K by the end of March. Active users followed a peak-and-trough pattern, reaching a high of 61.7K mid-January and ending the quarter at approximately 40K.

PJ Masks™: Moonlight Heroes experienced minimal revenue, with the highest weekly earnings reaching $14 in early March. Downloads were initially strong, starting at 20K and peaking at 26K mid-January, but gradually declined to about 8.8K by the quarter's end. Active users showed a decreasing trend, starting at 118K and closing at around 85K.

My Little Pony Rainbow Runners had a steady revenue stream, with weekly earnings peaking at $217 in early January. Downloads varied, beginning at 15K, peaking at 18.5K in early January, and ending at 12.5K. Active users remained relatively stable, fluctuating between 30K and 34K throughout the quarter.

My Little Pony: Magic Princess also showed a varied revenue stream, peaking at $395 in late December and $341 in the last week of March. Downloads fluctuated, starting at 13.2K and ending at 14.3K. Active users remained stable, with minor fluctuations, starting at 123K and peaking at 131K in the final week of March.

The data for these apps comes from Sensor Tower, where you can find more in-depth insights.